Presented by Onur Yuce Gun, New Balance Athletics
Parts are useful for building things up, for producing wholes through assembly, and yet, the properties and workings of wholes cannot be fully described through the properties or workings of their parts. The roles (or presence) of different parts in different wholes (or ensembles) hardly suggest a universal part-whole theory; i.e., a piston has a function in a combustion engine, whereas a brush stroke has more of a salience or presence in a painting.
Required to be both beautiful and functionally whole, how can a design be brought to life through discretized 0’s and 1’s of digital computing? This presentation delves into the fundamentals of digital computing, information theory of the mind, and meaning-making, exploring their relationship to design practices. It discusses the (r)evolving role of computers by showcasing then-and-now emergent computational design and research work that has been developed over the past fifteen years in the fields of architectural design (KPF), product design (New Balance), computational design research (MIT) and teaching (RISD, Istanbul Bilgi University).